Unveiling the Coffee Company Behind the Iconic Slogan “Good to the Last Drop”

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Coffee is a beloved beverage all around the world, and there are numerous coffee companies that have made a name for themselves in the industry. One of these companies is known for its iconic slogan, “Good to the Last Drop.” In this article, we will explore the question: Which coffee company has the slogan Good to the Last Drop? We’ll also delve into their marketing strategies and the impact of the slogan on sales. Additionally, we will discuss the quality of the coffee, including its production process and taste profile.

Which coffee company has the slogan Good to the Last Drop?

Which coffee company has the slogan Good to the Last Drop
Which coffee company has the slogan Good to the Last Drop

The Maxwell House Coffee brand is owned by the Kraft Heinz Company, a multinational food and beverage conglomerate headquartered in Chicago, Illinois. Kraft Heinz was formed in 2015 as a result of a merger between Kraft Foods Group and H.J. Heinz Company, and it is currently one of the largest food and beverage companies in the world.

Maxwell House Coffee has a long and storied history that dates back to the late 19th century. The brand was founded by Joel Owsley Cheek, a coffee salesman from Tennessee who developed a special blend of coffee that he named “Maxwell House” after the popular Nashville hotel where he often stayed. In 1928, the Maxwell House Coffee Company was acquired by the General Foods Corporation, which later merged with Kraft Foods in 1989.

Today, Maxwell House Coffee is one of the most recognized coffee brands in the United States, known for its rich and bold flavor and its iconic tagline, “Good to the last drop.” The brand offers a wide variety of coffee products, including ground coffee, instant coffee, and single-serve pods, and it is available in grocery stores and online retailers throughout the country.

As part of the Kraft Heinz Company’s portfolio of brands, Maxwell House Coffee is positioned alongside other well-known food and beverage brands such as Oscar Mayer, Velveeta, Philadelphia Cream Cheese, and Jell-O. The company operates in more than 40 countries around the world and employs over 38,000 people.

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The Slogan ‘Good to the Last Drop’

The Slogan 'Good to the Last Drop'
The Slogan ‘Good to the Last Drop’

The slogan “Good to the Last Drop” has become synonymous with the coffee company that created it. It has been used in countless advertising campaigns and has helped to establish the company’s reputation for quality and consistency.

Origins of the Slogan

In 1884, Joel Cheek began serving his own blend of coffee at the Maxwell House Hotel. The blend quickly became popular among hotel guests and locals alike, and Cheek eventually began selling it under the name “Maxwell House Blend.”

The brand gained national recognition in 1907 when President Theodore Roosevelt visited the hotel during a trip to Nashville. According to legend, when Roosevelt was served a cup of Maxwell House coffee, he declared it to be “good to the last drop.” This phrase became the company’s famous slogan and helped to cement the brand’s reputation for quality and flavor.

While it’s unclear whether Roosevelt actually said those words or not, the story helped to solidify the association between Maxwell House Coffee and the luxury and refinement of the Maxwell House Hotel. Today, Maxwell House Coffee is one of the top-selling coffee brands in the United States, offering a range of blends and flavors to suit different tastes and preferences.

Meaning and Significance of the Slogan

The slogan ‘Good to the Last Drop’ is a marketing catchphrase that has been used by the coffee brand Maxwell House since 1907. The slogan suggests that every last drop of Maxwell House coffee is as enjoyable as the first, emphasizing the high quality and consistency of its product.

The meaning behind the slogan is straightforward. It implies that Maxwell House coffee is so delicious that consumers will enjoy every single drop until the very end of their cup. This message appeals to coffee lovers who seek a flavorful and satisfying experience with every cup they drink.

However, the significance of the slogan goes beyond just its literal meaning. The phrase has become an iconic part of American culture, recognized by people across generations and often referenced in popular media. Its longevity as a marketing campaign is a testament to its effectiveness in capturing the attention of consumers and leaving a lasting impression on them.

Additionally, the slogan has come to represent the importance of quality and consistency in the production of consumer goods. Maxwell House’s commitment to ensuring that every drop of their coffee lives up to their high standards is reflected in the slogan, and it has helped to build trust in the brand among consumers.

The slogan has also been adapted and repurposed over the years to promote other products and services outside of the coffee industry. For example, the US Army used the phrase in a recruitment campaign during World War II, suggesting that soldiers were trained to be good to the last drop, meaning that they would fight until the very end.

Marketing Strategies

Marketing Strategies
Marketing Strategies

The coffee company behind the “Good to the Last Drop” slogan has used a variety of marketing strategies over the years to promote its products and establish its reputation in the industry.

Use of the Slogan in Advertising Campaigns

The slogan has been featured prominently in many of the company’s advertising campaigns over the years. It has appeared in print ads, television commercials, and radio spots, as well as on packaging and in-store displays.

By consistently using the slogan in its advertising, the coffee company has established it as a key part of its brand identity. This has helped to differentiate the company from its competitors and create a sense of familiarity among consumers.

Impact of the Slogan on Sales

The “Good to the Last Drop” slogan has had a significant impact on the coffee company’s sales over the years. By establishing a reputation for quality and consistency, the company has attracted and retained customers, even in the face of stiff competition.

Additionally, using the slogan in advertising has helped create a sense of loyalty among consumers. This has resulted in repeat business and increased revenue for the company.

Quality of the Coffee

Quality of the Coffee
Quality of the Coffee

The quality of the coffee produced by the company behind the “Good to the Last Drop” slogan is crucial to its success. In this section, we will explore the coffee’s production process and taste profile.

Production Process

The coffee company follows a meticulous production process that involves sourcing high-quality beans from around the world, roasting them to perfection, and packaging the coffee in airtight containers to ensure freshness.

The company works closely with coffee growers from around the world to source the highest quality beans. The beans are then roasted in small batches to bring out their unique flavors and aromas. The company also uses a proprietary blend that combines Arabica and Robusta beans for a bold, rich flavor.

Once the coffee is roasted, it is packaged in airtight containers to prevent air and moisture from compromising its freshness. This ensures that the coffee retains its flavor and aroma until it is brewed.

Taste and Flavor Profile

The taste and flavor profile of the coffee produced by the company is one of its key selling points. The coffee has a bold, rich flavor that is balanced by a smooth finish. It is the perfect choice for those who love a strong cup of coffee without any bitterness or acidity.

The company’s proprietary blend of Arabica and Robusta beans creates a unique flavor profile that sets it apart from other coffee brands. The blend balances the sweetness and acidity of the Arabica beans with the earthy, nutty flavor of the Robusta beans.

Overall, the quality of the coffee produced by the company behind the “Good to the Last Drop” slogan has helped establish its reputation as a top-quality coffee brand.


Which coffee company has the slogan Good to the Last Drop? While the slogan emphasizes the high quality and consistency of Maxwell House coffee, it has also come to represent the importance of quality and reliability in consumer goods. The quality of the coffee the company produces is another key factor in its success. The meticulous production process and a proprietary blend of beans create a unique taste and flavor profile that sets it apart from other coffee brands.

About Noah Coleman

Noah Coleman, the Owner of Shugs Southern Soul Cafe, has a deep passion for coffee that has been cultivated over many years. With extensive experience in the coffee industry, Noah is committed to sharing his knowledge and expertise with others. He has a keen eye for detail and is dedicated to ensuring that every cup of coffee served at Shugs Southern Soul Cafe is of the highest quality. Noah's commitment to excellence has made him a respected figure in the coffee community and a trusted source of information for coffee lovers around the world.

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